More than just a logo: PGX guide to a unique brand identity & walk through the branding and rebranding in Egypt
The word brand originated from the Old English word ”brond”, meaning ”fire or flame”. Poetically, it also referred to a ”sword”. The term’s deep meaning is to heat or warm.
Until we reached the 16th century, the word ‘’brand’’ started to be used as a reference to the mark made by a hot iron, but in the mid-period of the 19th century, the word became more expanded to introduce the famous meaning in the present, which is the particular make of goods. Coming to the word or the act of ‘’branding’’ generated from the verb to brand, which means to burn a mark upon.
By the latest period of the 1500s, it started to be used for marking goods as an indicator of their origins or quality, till it became more developed today to present something that’s more than just a tangible or physical sign. And finally, the word or act of ‘’Rebranding’’ which is formulated from the prefix of re-do, new thing, or again, similar a bit to the process of recycling, but in a different sense.
It simply means to renovate an existing brand using a new name, design, or identity for the brand’s repositioning in the market, which can help businesses reach wider audiences or segments impactfully and can positively reflect on the company’s direction. That’s why your brand identity is a comprehensive recipe that can’t be properly cooked without the essential ingredients that include the name, the logo & slogan that should be carefully chosen and should be matching with the main mission and vision of your business.
And that’s exactly what PGX does & embraces, so we’ll provide you with all details and main aspects you should focus on while choosing an agency, whether you need branding or rebranding service. Read the following guide & feel free to contact us for any inquiries or consultation.
Branding & rebranding: Main differences & the factors you should focus on
Your brand identity is a comprehensive recipe that can’t be properly cooked without the essential ingredients, which are the name, the logo & slogan. Each element should be carefully chosen, in a way that creates harmony between all the elements and the mission & vision of your business. Talking about branding & rebranding in Egypt currently, they’re based on a deep methodology that is built on partnership & consultation, or in other words, act like a part of your team, not just a service provider that seeks a ‘Hit & Run deal’.
The initial stage of creating a brand identity from scratch or even rebranding should be made based on study, research then implementation.
Study the business nature & understand the client’s vision. Research about market trends & competitive landscape in the market, and we combine all of this & align it with the client’s main target or objective, which will help us implement it successfully, properly & professionally.
To understand this practically, check the following information & see how PGX can help you achieve this in real:
First: New businesses: Create your brand identity from Scratch
Any new business aims for uniqueness, which is built on a strong foundation as follows:
The brand strategy: It should be created or developed by firstly defining your mission, values, and your brand’s positioning.
The logo design: It’s your visual identity, so it should be designed uniquely, yet relevant, creating memorable & timeless designs, which help you create a strong rapport between your brand and your target audience.
The tone of voice: The tone of voice should be suitable & specific to your audience, as it’s the way of communication, where you convey your vision & message to your customers.
Brand & advertising assets: The marketing materials that you use to promote your brand, from tangible or physical materials like Business cards & brochures, to digital ones, including your online presence, are all mandatory ways that tell a lot about your brand & vision.
At PGX, we’re taking care of all of this to help you introduce your brand in a unique & clear way using competitive edges and your own vision & objective, ensuring you get a smooth experience with us and a hassle-free service.
Rebranding services: Cope with the Future
For existing & established businesses, rebranding is a strategic methodology to keep on track, stay relevant & unique, reach wider audiences, or to effect an impactful change in your company direction. In PGX, we’re implementing the rebranding process as follows:
1.Audit & Market research: We’re auditing your brand in different ways, including market research, to make sure we’re fully aware of your current position and objectives, so you can be properly transferred to the next level.
2.Competitive analysis: We are studying your competitors keenly, and identifying gaps & differences, so we can customize your new identity using modern and advanced methods, to meet your objective, cope with market trends, and outperform your competitors.
3.Rejuvenate your Visual designs & refresh your message or tone of voice: We do this in a way that keeps your brand essence as it is.
4.Comprehensive deployment strategy: We’re keen to coordinate your re-launch campaign across all your platforms to maximize the ROI.
And more benefits you will receive with PGX, as rebranding is not just about beautifying your designs, but it’s a transformative experience that will help you reach the next level with your brand, delivering driveable, measurable results.
The latest trends in Branding & rebranding services in Egypt
1. For authentication purposes, the Arabic-first brand communication is one of the most trendy methods in branding and rebranding in Egypt.
2. Talking about evolution, leap & technology in both branding & rebranding, so here comes the role of digitalization in many aspects, like the design, to be optimized for both mobile and social media platforms.
3. To build a rapport & emotional connection with the audience, story-driven marketing is one of the best ways to achieve this.
4. To match & appeal to consumers’ consciousness, many agencies depend on sustainability-focused branding.
Write your brand’s next chapter: Move to the next level
After presenting the essential data about both brand & rebranding services in Egypt. Start your journey now with PGX, whether you’re going to create your brand identity from scratch or you want to develop the existing one, we ensure you a smooth & enjoyable experience with a blend of creativity, strategy & market insights, which help your brand to stay ahead of the competition.
Why choose PGX over any other agency for branding & rebranding in Egypt
1. Using local market expertise & because we’re aware of Egyptian consumer behavior, culture & needs. We make sure to take this into account while creating your tailored branding/rebranding strategy.
2. We’re keen on achieving the balance between creative branding and strategic planning, ensuring that we provide you with unique & relevant designs that resonate with your business.
3. As we mentioned earlier, we act as your team, so your brand identity can’t be created without a combination of your vision with our expertise, achieving a unified brand story.
4. We proudly own a portfolio that tells success stories of brands’ growth, development, sustainability, and profitability.
FAQS about Branding & Rebranding services in Egypt
1. What are the nuances between branding & rebranding services?
Simply, branding is to create a new identity for any business from scratch, including the name, the logo, the creative visual, and the message or tone of voice.
Rebranding is a renovation that builds on a fresh strategy, in a way that coop with the latest trends, new markets & business goals or objectives, to transfer the business to the next level.
2. What’s the importance of branding for businesses in Egypt?
To build trust & to earn credibility from your clients, as well as being different from your competitors & to connect with local and regional potential customers, you need to focus on branding, especially in a huge, competitive & diversified market like Egypt.
3. When should a business or a company seek rebranding services?
You need to consider rebranding in the following cases:
1. Your brand is not catchy, updated, or doesn’t convey your vision & values.
2. You’re planning to penetrate new markets or reach a different kind of audience.
3. Your business has been merged with another company.
4. You want to stay away from bad or negative associations.
4. What are the main services that branding & rebranding provide?
Both of them offer several different services, including:
1. Branding strategy & positioning.
2. Logo & identity design creation.
3. Develop your message & tone of voice.
4. Tangible & Digital marketing materials or assets creation.
5. Digital branding experience, like (UI/UX).
6. Campaign planning, whether for launching or re-launching purposes.
