If you’re building a business in Egypt or the GCC, you’ve likely asked yourself: Should I focus more on branding or marketing? The truth is, it’s not a competition. Branding and marketing are inseparable forces that, when fused strategically, drive sustainable…
Brand Marketing Strategy: How to Build a Winning Brand | PGX Agency
You’ve built a solid product. Your team is talented. Your prices are competitive. Yet your brand still feels invisible in a crowded market. Sound familiar? Most businesses in Egypt, Saudi Arabia, and the UAE struggle not because they lack quality but…
What is Branding? How to Build a Strong Brand in Egypt, Saudi Arabia & UAE
Branding is the strategic process of shaping how people perceive, remember, and emotionally connect with your business through visual identity, messaging, values, and customer experience. It’s not just a logo, it’s the complete impression customers form every time they interact with…